Social media marketing on YouTube can present companies with a huge choice of tools that they can use to increase their companies visibility and the appeal of the brand.
For example, YouTube Likes, are not visible before the user clicks on the video to see, but turn highly important right after, when your goal switches from attracting the new viewers, to increasing your chances of them watching your videos for longer, and, ideally, you want them watching your content from start to end. Why?
Well, one of the most important statistics that YouTube uses to rank your videos higher within its search engine both for relevant keywords on YouTube and suggestion for new viewer is called YouTube’s Viewer Retention.
It is the percentage length of your video that viewers watched. For example, if you upload a video that is exactly 2min long and someone watched it for 30sec, you’d have a retention rate of 25%. If someone else watched the video for 90sec, he would have a retention of 75%, and the video would have an average retention rate of 50%.